November 2015: Orals Slidecraft - Part 2
In October’s article, I discussed the need for and benefits of presenting a higher volume of simplified slides for proposal orals vs. a technical review (i.e. one slide per 60-90 seconds vs. one slide per 3 or more minutes). This was my approach on a winning $4 Billion pursuit, with the team briefing over 500 slides during an 8 hour orals presentation. The following are the attributes of the slides (i.e. highly polished Annotated Mockups) necessary to achieve the desired results.
Make it obvious what 3 or so attributes/discriminators/strengths are important via callouts
No miniaturized version of large, complex graphics such as DoDAF views
Those originals can be poster size on the walls in the briefing room
Refer to them while speaking to the simplified version on the briefing slide
Avoid 8 and 10 point miniature text – shoot for 14 point and settle for 12 point for those evaluators in the back of the room
Avoid “text only” charts – these will put the evaluators to sleep
Consider a few recurring “connect the dots” icons such as for risks, driving requirements, strengths
One line takeaways at 16-18 point italics font
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