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April 2015: Designing AMUs for Dual Delivery Proposals

Every so often the need arises to deliver two separate, but significantly common, proposals within a short timeframe. Objectives of this joint enterprise include:

  • Efficiency. We don't want to stand up two separate teams for cost considerations

  • Look and feel. If the same customer team evaluates both, we want to have the same "brand"; the two must not be completely dissimilar from each another

To meet these objectives, the approach must be to develop both together to the extent practical with a single master document file, then separate them and complete each individually at the appropriate time. Two ways I’ve solved this challenge are:

  • Use different text colors for Common text e.g. black, Prop1 text e.g. blue and Prop2 text e.g. green

  • Use specific start/end tags within the text to identify Common e.g. {Common}, Prop1 e.g. {Prop1} and Prop2 e.g. {Prop2}

We can then create the two different versions Common+Prop1=Entire Prop1 and Common+Prop2=Entire Prop2 by copying two versions of the “master”, and then deleting the unwanted text from each…making two separate, but complete, proposal documents. This innovative process and Proposal Navigator® tool efficiencies add productive work days to your constrained proposal development timelines. Contact us for your capture/proposal support needs or to arrange your Proposal Navigator® system capability demonstration. 2015 pricing is $25,000 annual subscription (unlimited use) per proposal center site.

The Proposal Team's Mission

Synthesize and package the capture team’s vision into a compliant, convincing and compelling offering whose selection can be successfully defended ... without breaking the pursuit budget “bank”...

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